We provide new parents with premium European infant formula from trusted brands like HiPP, Holle, Kendamil, and more. Are you unsure which formula fits your baby’s needs? Our interactive Formula Finder analyzes your baby’s age, dietary sensitivities, and nutritional requirements to recommend the most suitable organic formula.
Offering new parents a premium selection of European baby foods, including jars, pouches, cereals, and snacks from esteemed brands like HiPP and Holle.
Preparation instructions, feeding charts and formula help in one place, so the answer is there at 3am.
Formula Instructions in English
Step-by-step preparation for every formula we stock, with water temperatures and scoop ratios.Open the guide →
Baby Feeding Chart: Recommendations for the First Year of Life
How much and how often, month by month, in one chart.
Organic's Best Formula Finder Quiz
Answer a few questions and get a formula matched to your baby.
How Much Formula for a Newborn? Chart Included
Newborn amounts by weight and age, from day one.
European Baby Formula Stages: What New Parents Need to Know
Pre, 1, 2, 3: what each stage means and when to move on.
Switching Baby Formula: Guidelines on How Not to Harm Your Infant
How to switch formulas gently, and the signs it’s working.
Preparation 101: What Water to Use for Formula
Tap, filtered, distilled or bottled: what’s safe to mix with.
Sterilizing Baby Bottles: What You Need to Know About Safety and Hygiene
When to sterilize, how long it lasts and the easiest methods.
Common Measuring Mistakes When Preparing Baby Formula
The scooping and mixing slips that change how concentrated a bottle is.
These guides are written or reviewed by medical doctors. For anything urgent or specific to your baby, talk to your pediatrician.