• Baby Food
  • Our Baby Formula Finder Quiz

    Are you a parent or caregiver trying to navigate the world of baby formula? With so many options on the market, it can be overwhelming to determine which formula is the best fit for your little one. We created our baby formula finder to help simplify the process!

    After answering a few questions, our quiz will generate personalized formula recommendations tailored to your baby's unique needs! Along with the guidance of your pediatrician, we can help take the guesswork out of formula shopping. Enjoy a more personalized and convenient way of finding the best formula for your baby.

    Try our quiz today and give your little one the nourishment they deserve!

    How Our Formula Finder Quiz Works?

    Our short quiz will take you through a series of simple questions tailored to your baby's age, feeding routine, dietary restrictions, and your preferences for ingredients to help you find formula for your little one. It's like having a personalized formula guide right at your fingertips!

    Once you finish the quiz, we'll present you with a handpicked selection of baby formulas. Keep in mind that our quiz only offers recommendations based on our product range, and it's always important to consult your pediatrician before making any changes to your baby's diet.

    You can explore each formula recommendation in-depth by visiting the product page on our website. There you'll find detailed ingredient lists, thorough descriptions, and reviews from other parents who have tried our formulas. 

    We also have different purchasing options, including single boxes/cans and discounted bulk-priced bundles, so you can stock up on your favorite formula without breaking the bank!


    The Different Kinds of Formula We Offer

    European formulas are offered in different varieties, some of which you may not be familiar with. In the following sections, we will break down the differences and discuss when one might be better to use over another!

    Cow’s Milk Formula

    This formula is widely available and commonly used, making it the go-to for many parents. The majority of babies do well on cow's milk formula making it the standard choice. However, there are circumstances where this type of formula is not recommended, such as if your child has a cow's milk protein allergy.

    Goat’s Milk Formula

    This formula can be a beneficial alternative for babies with mild sensitivity to cow's milk. Goat formula can be digested up to 2x faster than cow's milk thanks to its smaller fat molecules and reduced lactose content! However, it is not suited for babies with a cow’s milk protein allergy or lactose intolerance.

    Specialty Formulas

    Specialty formulas are made for infants with specific dietary needs and should be used only with the guidance of your pediatrician. We will walk you through the different special formulas we offer below!

    Anti Reflux Formula

    Anti-reflux formulas help reduce regurgitation for babies who belch or spit up frequently. Our HiPP anti-reflux formula has a thicker consistency thanks to the addition of carob gum which helps to keep milk in your baby's tummy. Further, carob bean gum can also help to relieve constipation!

    Comfort Formula

    Comfort baby formulas are made to help with digestive issues that are common during infancy, including bloating, colic, and constipation. HiPP Comfort formula contains partially hydrolyzed milk proteins and prebiotics and has reduced lactose to help alleviate digestive discomfort. If your little one is dealing with any of these health issues, talk to your pediatrician first to rule out potential illnesses.

    Hypoallergenic Formula

    We are proud to offer HiPP HA as a hypoallergenic formula option that aids digestion to minimize the risk of allergic reactions in babies sensitive to milk proteins. It is made with partially hydrolyzed cow's milk proteins (broken down by approximately 86-87%). The partially hydrolyzed proteins combined with probiotics and prebiotics may help reduce the risk of allergies, strengthen immunity, and promote gut health in babies. Since this formula is only partially hydrolyzed, it may not be suitable for babies with cow's milk protein allergy (CMPA). Parents should consult their pediatrician to determine if HiPP HA is suited to their child.


    The Different European Formula Stages

    Breast milk is a dynamic fluid which means that its nutrient composition evolves throughout lactation to satisfy babies' changing dietary needs. European formula is offered in different stages to mimic the nutritional complexity of breast milk by catering to your baby's needs at different ages. There are three main stages with noteworthy differences which we will cover below! 

    Infant Formula

    Infant formula is the first stage of formula intended to be used from birth to six months. It can be used as a supplement for or complement to breast milk. Feeding infant formula exclusively will meet babies' nutritional needs until the appropriate introduction of complementary feeding. Infant formula is offered in stages PRE or 1, depending on the brand.

    Follow-on Formula

    Follow-on formulas are suitable for use beginning at six months and are intended to be fed alongside appropriate complementary food. They can be used as a supplement for or complement to breast milk. Brands offer follow-on formulas in stages 2 or 3. 

    Toddler Formula

    Toddler formula is intended for use from twelve months up until age three. It can be used as a supplement for or complement to breast milk and should be used alongside a family diet. Toddler formula is offered in stages 3, 4, 1+, or 2+ depending on the brand. 

    Formula Guidebook

    If you could use more guidance in navigating the ins, and outs of formula feeding, we've prepared a helpful formula guidebook. It covers everything from European organic certifications to explaining formula ingredients. It also features a comprehensive comparison chart of our formulas for quick reference. Download our complimentary PDF guide today to get the the insights you need!


    How Do I Find My Baby's Formula?

    Take our quiz to get personalized recommendations based on your baby's nutrition needs and your ingredient preferences. Then, visit our product pages for more information about the formula you're interested in.

    Remember, our quiz is not a substitute for medical advice, so please consult your pediatrician before making changes to your baby's diet.

    What to Do if You Can't Find Baby Formula?

    If for any reason you're not satisfied with the results of our quiz or have any doubts, don't hesitate to reach out to our customer care team at

    We're always available to assist you in finding the best formula for your baby and answer any questions you may have. Your baby's health and happiness are our top priority!

    How to Know What Formula is Best for Your Baby?

    Your baby's doctor is the best source of information for finding the right formula for your baby. That being said, we understand that you may still want to chat with us about your options. So, feel free to reach out to our customer care team for some guidance!  

    Which Baby Formula is FDA Approved?

    The regulations for baby formula differ between Europe and America. In the US, infant formulas are required to have higher levels of iron than in Europe. Although our formulas are not FDA-approved, they do satisfy the strict nutritional standards set by the European commission.

    If you have concerns about your baby's iron intake, speak with your pediatrician to see if your baby could benefit from iron supplementation.

    How Much is Baby Formula?

    To find out the cost of the formula that catches your eye, head over to the product page on our website. And here's a tip: If you're looking to save some cash, consider buying in bulk from us rather than purchasing individual boxes. You'll get more formula for your money and have one less thing to worry about! 

    How do I Prepare Baby Formula?

    We're here to help you prepare your baby's formula with confidence! Watch our simple how-to video with easy-to-follow instructions for a perfect bottle every time. Remember to follow the manufacturer's instructions for your baby's specific formula; you can check out our English preparation instructions for more details. 

    We're thrilled to offer our quiz to help you on your journey to finding formula for your child, and we hope it provides you with the guidance you're looking for. So let's get started and find the best organic formula for your family!

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